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If you like to have mobile control over your campaigns on the move too, the AWeber mobile app is also arguably the best we’ve seen in an email marketing software.ĪWeber is packed with professional templates based on different themes and the quality is particularly good compared to the competition.Įmail Automation, known as “Campaigns” in AWeber, is probably one of the software’s strongest features and helps build stronger customer relationships and more targeted campaigns.ĪWeber will trigger follow-up emails, SMS messages and other actions depending on how you want to configure it meaning you don’t have to manually go through your reports and then follow-up afterwards.

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Zoho Campaigns has a Forever Free plan that allows you to send up to 12,000 emails a month to up to 2,000 subscribers and beyond that plans are reasonably priced starting at $3.00 per month.ĪWeber has been around since 1998 and in that time and in our opinion, is still one of the best value online email marketing platforms available.ĪWeber has a generous free plan for up to 500 recipients and paid plans are some of the best value in the business.ĪWeber was one of the original email marketing automation solutions and creates highly targeted campaigns with little effort on your part. Zoho Campaigns is obviously integrated with all other existing Zoho products and there’s also third-party integrations with tools like G Suite, SurveyMonkey, Facebook, YouTube, WordPress etc. It has a simple drag-and-drop interface and you can set up follow-ups and other automated actions to manage your campaigns.

Zoho Campaigns has a ton of attractive newsletter templates which cover everything from Black Friday to seasonal events and other themed campaigns. Zoho also has one of the most user friendly CRMs around in Zoho CRM which is fully integrated with Zoho Campaigns.

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Zoho specialize in making complex software simple and do everything from remote desktop software with Zoho Assist to network monitoring software with Zoho 24/7. If you’re looking for an easy to use email marketing software for beginners then look no further than Zoho Campaigns. With this in mind, here then are the best small business email marketing providers of 2022 in order of ranking.

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The reality is that unless you really want to have everything saved on your desktop, you’re really limiting your business by searching for Mac or Windows desktop only email marketing software. We found that Zoho Campaigns is the best email marketing software for Mac especially for small businesses due to the way it makes the complexities of email marketing so easy. In our extensive research, we found that all the best email marketing solutions are now Cloud based with very few having desktop apps for either macOS or Windows. The best email marketing solutions also include their own lead generation and CRM tools to help you manage email campaigns every step of the way. Nowadays, email marketing is a highly specialized field and no longer just a case of sending out bulk email blasts and hoping for the best.Įffective email marketing nowadays is all about permission marketing which means accurately targeting potential customers, allowing them to opt-in, engaging them, following-up and ultimately, converting them into clients. The days of harvesting emails using crawlers and spamming are long gone. What To Look For In The Best Email Marketing Software OutBoundEngine (Best For Content Marketing) Constant Contact (Best For Contact Management)